Positive Energy
Design Around People. A Good Building Follows.
Green.jpg

Brand Standards

Brand Standards

Positive Energy has an established visual brand that, while not entirely fixed and rigid, does have certain standards that are expected to be upheld.

Company Font: 

Open Sans

"Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms."

Intended Use:

  • Text in deliverables (Reports, Revit Template, Official Documents, White Papers, Cover Sheets, Submittals).

  • Official office communications (Happy Hour Emails, Letters, Proposals).

  • Web communications (Website, Text-infused graphics in social media)

Primary Company Colors:

These are the two primary colors used to create our logo. They can/should be used to support any variety of Positive Energy branded resources. Feel free to use an eyedropper tool to color match from this page or plug in their respective HEX or RGB codes into the design program you’re using.

 Slightly desaturated cyan - lime green.

HEX: #72C6A2

RGB: (114, 198, 162)

Dark blue.

HEX: #005695

RGB: (0,86,149)

The color bar below is used across various elements of Positive Energy marketing resources and deliverables. These colors can/should be used to support any variety of Positive Energy branded resources. Feel free to use an eyedropper tool to color match from this page.

Company Email Signature:

Copy specific formatting from one of your colleagues’ email (the formatting here on the website isn’t so simple to make)

Logos:

Full Size Logo without shadow for use against solid white backgrounds in reports, PPT, etc. To download, right click and download the image file to your desired file location.

Company Letterhead

If you need to send an official memorandum on company letterhead, please make a copy of the following document and edit as needed.

Field Report Template

This report template is a Google Doc, which makes collaborating/editing quite easy. Simply save a copy of the template to your own desired Google Drive or DropBox file location, rename, edit the content, and share with the collaborators you need.

 

Business Card Template