What Do Spec Homes Dream Of? / by Positive Energy

If your house could go down a highway at 70MPH, would you trust your architect and builder to make sure it’s not going to fall apart?

Let’s face it - most people can’t build custom homes just like most people can’t afford a Lamborghini. It’s just not a financial reality for so many of us. But that doesn’t mean that we don’t want a car that doesn’t work well and it doesn’t mean we don’t want a high quality home to live in. It sure as hell doesn’t mean we don’t want a healthy environment for ourselves and our families. So what are the economic drivers of a healthy, high quality, affordable home? Join Kristof as he interviews Ben Broughton about the trends in construction economics, job site processes, market dynamics, and the ins-and-outs of quality.


Ben Broughton

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Ben is the Design Build Operations Director for Ames Design Build and oversees the execution of all construction projects. He holds a graduate degree in Construction Science and Management, through which his passion for research resulted in publications in peer-reviewed journals.  He is a building science student who uses his extensive experience in both commercial and residential construction to vertically integrate the land development and high-end residential components of Ames Design Build. Ben is a key driver of the company’s unique business model, which focuses on building to the highest degree of quality while adhering to exacting schedules and budget control in order to ensure success in each Ames Design Build project. Ben rejects the paradigm that you can't simultaneously be on-time, on budget, and achieve high quality.


The Omnivore’s Dilemma

What should we have for dinner? The question has confronted us since man discovered fire, but according to Michael Pollan, the bestselling author of The Botany of Desire, how we answer it today, at the dawn of the twenty-first century, may well determine our very survival as a species. Should we eat a fast-food hamburger? Something organic? Or perhaps something we hunt, gather, or grow ourselves? The omnivore’s dilemma has returned with a vengeance, as the cornucopia of the modern American supermarket and fast-food outlet confronts us with a bewildering and treacherous food landscape. What’s at stake in our eating choices is not only our own and our children’s health, but the health of the environment that sustains life on earth.